Macy'S Thanksgiving Day Parade 2024 Live. On thanksgiving day, nov 28, viewers nationwide can livestream all the action from 8:30a to 12p on peacock (or watch live on nbc). Today.com captured each and every moment live as it happened.

The holiday season really kicks off when the massive helium balloons start floating. Al, savannah and hoda are back to bring you the 98th edition of the macy’s thanksgiving parade.